This was a large rebrand project for CCTV Kids (China's biggest channel his children's TV). I worked from pitch to final delivery (with the A&G team and some cracking freelancers), working on a bunch of different elements from the Characters, On Air Graphics, to the Ident animations.
Concept, Design, Direction & Production — Art&Graft
Music & Sound — Facundo Capece & Lola Richter
Production Company — Final Frontier
Client — CCTV